OpenAI has officially launched Businesses in ChatGPT in beta, giving companies a way to claim and manage their presence inside ChatGPT. Through Business Hub, businesses can verify their profile, update key information, track how often they’re mentioned, monitor website clicks, and, in some cases, launch a dedicated AI-powered Business Agent.
With ChatGPT now reaching 1.2 billion weekly users, businesses have a new opportunity to influence how they appear when people ask questions like:
- “Who can build a website for me?”
- “What’s the best CRM for a small business?”
- “Which local company offers this service?”
If your business isn’t represented accurately, ChatGPT may rely on information from elsewhere or recommend competitors instead.
I claimed my company shortly after the launch. Most of my time wasn’t spent filling out forms. It was spent getting stuck on verification steps and figuring out what OpenAI doesn’t explain very clearly.
Here’s the entire process so you can avoid the same issues.
How to Claim Your Business in ChatGPT
1. Go to Business Hub
Visit chatgpt.com/business-hub and search for your business.
If your business already exists, claim it. If not, click Create and add a new listing.
2. Choose Your Business Type
You’ll be asked how customers interact with your business:
- Physical location
- Online store
- Service business (availability varies by region)
At launch, some users report that service-specific options may still be rolling out, so you may need to select the closest match available.
3. Add Your Website
Provide the website that represents your business.
This becomes the foundation of the verification process and helps ChatGPT associate your business with authoritative information.
4. Verify Your Domain
OpenAI will ask you to add a DNS TXT record to your domain.
A few important notes:
- The verification code expires fairly quickly.
- Have access to your DNS provider before starting.
- Depending on your provider, DNS propagation can take anywhere from a few minutes to an hour.
Many users get stuck here because they start the process before logging into Cloudflare, GoDaddy, Namecheap, or their hosting provider.
5. Add Business Details
Next, you’ll provide:
- Business category
- Description
- Basic company information
Write your description for real customers, not search engines.
A clear explanation such as:
“We help SaaS startups build conversion-focused websites and growth systems.”
will usually perform better than keyword-stuffed marketing copy.
6. Verify Contact Information
You can add:
- Phone number
- Email address
Each typically requires a verification code before you can continue.
If verification fails, wait a few minutes and retry rather than repeatedly requesting new codes.
7. Configure Customer Policies
Depending on your business type, you’ll be asked about:
- Delivery policies
- Shipping options
- Return policies
- Customer support information
Many of these settings are designed for ecommerce businesses, so service companies may need to choose the closest applicable option during setup.
8. Complete Identity Verification
This is the step many people don’t expect.
Your profile may remain in draft mode until you complete identity verification using a government-issued ID.
Identity verification unlocks profile management and publishing capabilities, including access to some Business Agent features where eligible.
What I’d Do Before Starting
To make the process much smoother, prepare these items first:
- Log in to your DNS provider before opening Business Hub.
- Have access to a phone number that can receive SMS or voice verification codes.
- Keep a government-issued ID ready.
- Confirm that your website, email address, and phone number are accurate.
- Prepare a simple customer-focused description of your business.
- Review business categories before choosing one. OpenAI often suggests related categories that may be a better fit.
- Don’t plan on removing your DNS verification record immediately after verification. Keeping it in place can help avoid future ownership issues.
What’s New Beyond Business Profiles?
The launch includes more than just profile management.
Business Insights
After enough activity accumulates, Business Hub can show aggregated insights, including:
- Mentions in ChatGPT
- Website clicks
- Discovery topics
- Profile engagement metrics
OpenAI says these reports are aggregated and privacy-protected. Businesses do not receive users’ conversations or Business Agent chats.
Product Feeds
Businesses can add product information, pricing, and availability directly through Business Hub. Shopify merchants can connect their stores to streamline verification and catalog management.
Business Agents
Eligible U.S. ecommerce and online service businesses can create a dedicated AI agent that customers can chat with directly inside ChatGPT. These conversations are clearly labeled as interactions with the business rather than ChatGPT itself.
Is It Worth Claiming Your Business Now?
Absolutely.
Claiming your profile won’t guarantee higher rankings or more mentions in ChatGPT. OpenAI explicitly states that ChatGPT continues to make independent recommendations.
But it does give you control over:
- Your business information
- Product data
- Contact details
- Brand representation
- Visibility insights
Think of it as claiming your Google Business Profile in the early days. The businesses that establish their presence now will be better positioned as ChatGPT becomes a larger discovery channel for products and services.
The setup is free, still in beta, and takes less time if you know what’s coming. Claim it now, get your details right, and you’ll be ready as OpenAI expands access to more businesses and regions.
